What is (CRM)?

Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyse customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.


What does EWI-CRM do?


CRM solutions streamline processes and increase profitability in your sales, marketing, and service divisions. A strong CRM solution is a multifaceted platform where everything crucial to developing, improving, and retaining your customer relationships is stored. Without the support of an integrated CRM solution, you may miss growth opportunities and lose revenue because you’re not maximising your business relationships.

Benefits of EWI - CRM

Tracks customer activity at each end point.

Tracks customer’s Purchase and Sales habit.

Can generate and record the history of Purchase Orders, Sales Orders, and Invoices.

Enables Cross selling or Up-selling by providing historical data.

Systematically tracks customer communication, problems, and solutions.

Helps to generate sales forecasts based on Customer Feedback and Communication.

Easily identifies the target audience for products, based on their purchase history.

Helps the organisation prevent gaps in customer service due to attrition as your business has historical data of all customers.


It aids executive leadership in identifying, preventing and effectively addressing recurrent obstacles in business processes allowing for smooth functioning.

Enhanced ability to target profitable customers.

Integrated assistance across channels.

Enhanced sales force efficiency and effectiveness.

Improved pricing.

Customised products and services.

Improved customer service efficiency and effectiveness.

Individualised marketing messages also called campaigns.

Connect customers and all channels on a single platform.

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